Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
1128484175
Marketing for Architects and Engineers: A new approach
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
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Marketing for Architects and Engineers: A new approach
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Marketing for Architects and Engineers: A new approach
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Product Details
| ISBN-13: | 9781135820343 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 09/02/2003 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 148 |
| File size: | 1 MB |
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