Marketing for Dummies 2nd Ed. (Abridged)

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing-product, pricing, positioning, and placement.

Discover how to:

• Prepare hard-hitting campaigns
• Plan and stick to your budget
• Use research effectively
• Increase consumer awaren...