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Marketing for Entrepreneurs: Concepts and Applications for New Ventures

By Frederick G. Crane
eBook
$97.00
By Frederick G. Crane
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Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text i...

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