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Marketing for Pharmacist: Providing and Promoting Pharmacy Services

By David a Holdford
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By David a Holdford
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Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers. Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan innovative business models for pharmacist services and design profitable business plans to succee...

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Medicine & NursingHealth-Related ProfessionsPharmacy