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Marketing for Social Change: How to Turn Purpose into Business and Social Impact
Hardcover
$113.00
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WINNER: Goody Business Book Award 2024 Marketing Communications and PR
Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.
With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a longterm, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing ...
Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.
With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a longterm, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing ...
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