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Marketing in a Digital World

By Aric Rindfleisch (Editor), Alan J. Malter (Editor)
eBook
$114.95
By Aric Rindfleisch (Editor), Alan J. Malter (Editor)
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Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D p...

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BusinessMarketing & SalesMarketingConsumer Behavior