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Marketing: Le manuel complet du marketing, plus de 60000 exemplaires vendus

By Jean-Pierre Helfer, François Gravet, Jacques Orsoni, Ouidade Sabri
eBook
$34.99
By Jean-Pierre Helfer, François Gravet, Jacques Orsoni, Ouidade Sabri
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Ce manuel offre une vue d'ensemble des principales notions de marketing :

  • Mix marketing
  • Comportement du consommateur
  • Etudes qualitatives et quantitatives
  • Segmentation
  • Prix
  • Communication
  • Distribution

Illustré de très nombreux exemples, le livre intègre également 30 cas d'application concrets. Des compléments numériques sont proposés gratuitement aux enseignants sur le site www.vuibert.fr : les corrigés des exercices, des diaporamas de cours, des cas corrigés supplémentaires.

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous