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Marketing Management

By Dr.Archana Dadhe
eBook
$3.99
By Dr.Archana Dadhe
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This book on Marketing Management is specially designed for those who are the students of MBA, PGDM & Executives. It introduces the reader to basic marketing concepts, equally applicable to students and industry practitioners.

Through good economic times and bad, marketing remains the pivotal function in any business.Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any bu...

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