Marketing Modernity: Italian Advertising from Fascism to Postmodernity

Marketing Modernity: Italian Advertising from Fascism to Postmodernity

by Adam Arvidsson

Paperback

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Product Details

ISBN-13: 9781138880023
Publisher: Taylor & Francis
Publication date: 02/05/2015
Pages: 192
Product dimensions: 6.14(w) x 9.21(h) x 0.42(d)

Table of Contents

1. Introduction Part I: From Fascism to Fordism 2. From Unification to the Fascist Takeover: The First Developments of Mass Consumption 3. Bourgeois into Fascists? Mass Consumption and the Regime 4. The American Influence 5. The Economic Miracle: Mass Consumption and Modernisation Part II: The Roots of Postmodernity 6. The New Ethic of Consumption I: The New Housewife 7. The New Ethic of Consumption II: Crisis and Reconstruction 8. Conclusion

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