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Marketing New Homes: A Business-Economic Analysis

By Industrial Systems Research
eBook
$9.99
By Industrial Systems Research
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This review examines the factors that contribute to success in marketing, selling, buying, and investing in new residential properties.

The book explores how developers can ensure new homes are affordable, price-competitive, user-friendly, sound, and in desirable locations. It analyzes advertising methods – and how changes in technology, market-economic, and wider sociocultural conditions affect marketing.

In communicating value, design, and lifestyle features, successful marketing lets build...

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BusinessPersonal Finance & InvestingReal EstateBuying & Selling a Home