Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites

Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites

by Deborah Pitel

Paperback(Reprint)

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Product Details

ISBN-13: 9781442263512
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 03/18/2016
Series: American Association for State and Local History Series
Edition description: Reprint
Pages: 184
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)

About the Author

Deborah Pitel has a Master’s Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums’ limited budget.

Table of Contents

List of Illustrations
List of Tables
Foreword
Preface

Chapter 1: Marketing Basics
Chapter 2: Lay the Foundation and Build a Brand
Chapter 3: Find Your Audience and Make a Plan
Chapter 4: Press Releases, Print Media, Radio, & TV
Chapter 5: Creating and Maintaining a Website
Chapter 6: Email Newsletters, Marketing, and Internet Advertising
Chapter 7: Social Media
Chapter 8: Social Media Platforms
Chapter 9: Blogging and Business Partnerships
Chapter 10: More Marketing Tips and Tricks

Bibliography

Index
About the Author

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