Marketing Plans in a Week

Marketing Plans in a Week

by Ros Jay

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Product Details

ISBN-13: 9781473609594
Publisher: Quercus
Publication date: 06/21/2016
Pages: 128
Product dimensions: 5.00(w) x 7.60(h) x 0.40(d)

About the Author

Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing. John Sealey is a successful marketing consultant and leading business enhancement expert.

Table of Contents

Introduction 2

Sunday What is a marketing plan? 4

Monday Asking questions 16

Tuesday Researching the answers 34

Wednesday Finding your objectives 52

Thursday Converting your objectives into action plans 68

Friday Putting the plan together 82

Saturday Using your marketing plan 96

7x7 112

Answers 121

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