Marketing Player - Do you play for fun or to win?

Great companies falter when they lose. A leading company is destroyed when a competitor notices it doesn't have it. A startup closes its doors if it can't achieve it. If you think of "it" as just a competitive advantage, you're dooming your company to failure. Strategy experts George Stack and Rob Lachenour predict that in the next 10 years, competition will become so intense that marginal victories and short-term advantages won't be enough to keep companies thriving. Winning will require i...