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Marketing Renewable Energy: Concepts, Business Models and Cases

By Carsten Herbes (Editor), Christian Friege (Editor)
eBook
$89.00
By Carsten Herbes (Editor), Christian Friege (Editor)
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This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it com...

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