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Marketing Research

By Carl McDaniel Jr., Roger Gates
Paperback
$151.75
By Carl McDaniel Jr., Roger Gates
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Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach-grounded in the authors' 50 years' combined experience in the marketing research industry-features real data, real people, an...

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BusinessMarketing & SalesSales