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MARKETING RESEARCH WITH R AND PYTHON

By Howard Pong Yuen Lam
eBook
$38.00
By Howard Pong Yuen Lam
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This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.

A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymo...

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BusinessMarketing & SalesBusiness - General & MiscellaneousMarketingBusiness ReferenceMarket ResearchBusiness Research