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Marketing Strategy for the Porsche 911 in Germany: Based on a detailled Market Analysis

By Andreas Mehren
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By Andreas Mehren
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Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: Based on a deep dive market analysis done before, this scientific assignment comes from market analysis to strategy definition and development. This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix,...