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Marketing Strategy

By O. C. Ferrell, Michael Hartline, Bryan Hochstein
Paperback
$312.95
By O. C. Ferrell, Michael Hartline, Bryan Hochstein
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Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and d...

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