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MARKETING (2ND ED): A Relationship Perspective

By Svend Hollensen, Marc Oliver Opresnik
eBook
$62.00
By Svend Hollensen, Marc Oliver Opresnik
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Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans....

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous