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Marketing the Sports Organisation: Building Networks and Relationships

By Alain Ferrand, Scott McCarthy
eBook
$76.99
By Alain Ferrand, Scott McCarthy
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

Categories

BusinessSportsMarketing & SalesOther SportsMarketingDirect MarketingMarketing - Professional & ReferenceSports BusinessMarketing - Products & Services - General & Miscellaneous