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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Paperback
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Marketing to Millennials is both an enlightening look at this generation of spendhappy consumers and a practical plan for earning their trust and loyalty.
The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.
Based on original marke...