Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing

Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Behavior Design.

In Marketing to Mindstates, Will Leach, found...