Marketing To The Affluent

by Thomas J. Stanley, Thomas J. Stanley (Preface by)

Overview

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.

Product Details

ISBN-13:	9780070610477
Publisher:	McGraw Hill LLC
Publication date:	08/01/1997
Edition description:	List
Pages:	336
Product dimensions:	6.00(w) x 8.70(h) x 0.70(d)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

An Introduction to the Affluent Market: The Hard Facts.

Courage: The Basic Characteristic of the Extraordinary Sales Professional.
Knowledge: A Basic Characteristic of the Extraordinary Sales Professional.
Technique: A Basic Charateristic of the Extraordinary Sales Professional.
Sources of Information.
A Big-League Orientation: Focusing on the Affluent.
Expertise.