ISBN-10:
0070610479
ISBN-13:
9780070610477
Pub. Date:
08/01/1997
Publisher:
McGraw-Hill Professional Publishing
Marketing To The Affluent / Edition 1

Marketing To The Affluent / Edition 1

by Thomas J. Stanley

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Product Details

ISBN-13: 9780070610477
Publisher: McGraw-Hill Professional Publishing
Publication date: 08/01/1997
Edition description: List
Pages: 336
Sales rank: 1,245,700
Product dimensions: 6.00(w) x 8.70(h) x 0.70(d)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

An Introduction to the Affluent Market: The Hard Facts.

Courage: The Basic Characteristic of the Extraordinary Sales Professional.
Knowledge: A Basic Characteristic of the Extraordinary Sales Professional.
Technique: A Basic Charateristic of the Extraordinary Sales Professional.
Sources of Information.
A Big-League Orientation: Focusing on the Affluent.
Expertise.

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