Marketing Yourself: Strategies to promote your editorial business

If you're a self-employed editorial professional then you have to care about marketing if you want your business to thrive (or even just survive). This guide will help you to create a marketing plan that's tailored to your unique goals and circumstances. It covers:

• why marketing is important, even if you currently have enough clients
• how to identify and target your ideal clients
• what marketing methods to use, including websites, directories, social media, cold calling and more.

This guide i...