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Overview

Dieses Buch behandelt die Marketingimplementierung erstmals systematisch und umfassend. Zudem bieten drei Langzeitfallstudien Hinweise für eines der zentralen Probleme ostdeutscher Unternehmen bei der Erlangung der Wettbewerbsfähigkeit.

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The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

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1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

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Money Unlocked: How to Make It, Keep It and Multiply It

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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

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How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

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Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

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Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

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I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

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Unreasonable Hospitality: The Field Guide

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The Great Train Heist: The California SMART Taxpayer Rip-off

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Effective: How to Do Great Work in a Fast-Changing World

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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

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Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

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Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

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Planet Money: A Guide to the Economic Forces That Shape Your Life

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Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

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Die With Zero: Getting All You Can from Your Money and Your Life

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The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

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Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio

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Marketingimplementierung: Grundlagen und Umsetzung am Beispiel ostdeutscher Unternehmen

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