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Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)

By James H. Gilmore (Editor)
Hardcover
$29.95
By James H. Gilmore (Editor)
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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

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