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Mass Behaving: Unlocking the Power of Branding with Archetypes

By Joseph Szala
eBook
$9.99
By Joseph Szala
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THE SECRET TO SHIFTING AUDIENCE BEHAVIORS IS WAITING TO BE UNLOCKED

Every marketing and branding leader, whether strategist, designer, or client, is hungry for the secret to shifting the behaviors of their audience. Searching high and low for some newfangled tactic, they overlook what's existed throughout the history of humanity. But the secret has been here all along: archetypes.

Many have encountered archetypes as a potential mechanism for realizing behavioral shifts, but the swaths of arti...

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