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Mass Media Effects Research: Advances Through Meta-Analysis
eBook
$94.99
By Raymond W. Preiss (Editor), Barbara Mae Gayle (Editor), Nancy Burrell (Editor), Mike Allen (Editor), Jennings Bryant (Editor)
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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re