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Master Your Motivation: Three Scientific Truths for Achieving Your Goals

Master Your Motivation: Three Scientific Truths for Achieving Your Goals

by Susan Fowler
Master Your Motivation: Three Scientific Truths for Achieving Your Goals

Master Your Motivation: Three Scientific Truths for Achieving Your Goals

by Susan Fowler


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If you want to accomplish what's important to you, discipline and willpower won't get you where you need to go. In this iconoclastic new book, Susan Fowler reveals compelling insights and actions to help you master and maintain your motivation.

Motivation is at the heart of everything you do and everything you want to do but don't. Unfortunately, the ways we typically motivate ourselves don't work. Relying on sheer determination eventually becomes exhausting—it's not sustainable. And even setting goals can backfire—if you're not setting them for the right reasons.

Susan Fowler says motivation is energy, and what matters is the quality, not the quantity. Traditional "motivators" such as fear, guilt, or the promise of a reward provide low-quality, short-term energy. Drawing on the latest empirical research, she proves that high-quality, optimal motivation is a skill that you can learn and apply.

Science tells us that satisfying three basic needs—for choice, connection, and competence—is essential to optimal motivation. You need to feel like you've picked your path, not that you're being driven down it. Your goal should be linked to people or a purpose meaningful to you. And you want to continually learn and grow.

Through practical exercises and eye-opening stories, Fowler shows you how to identify and shift the quality of your motivation. The skill to master your motivation is important—it may be your greatest opportunity to evolve, grow in wisdom, and be the light the world so desperately needs.

Reading group discussion guide available.

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Product Details

ISBN-13: 9781523098620
Publisher: Berrett-Koehler Publishers
Publication date: 06/04/2019
Pages: 192
Sales rank: 1,047,592
Product dimensions: 5.40(w) x 8.40(h) x 0.70(d)

About the Author

Susan Fowler has thirty-five years' experience as a consultant, coach, and global leader in the field of personal empowerment. She is the creator and lead developer of the Ken Blanchard Companies' Optimal Motivation product line and author of Why Motivating People Doesn't Work . . . and What Does, as well as the coauthor of six books (three with Ken Blanchard). She is also a professor in the Master of Science in Executive Leadership program at the University of San Diego.

Table of Contents

Foreword Jean-Paul Richard Jacques Forest v

Introduction-Why Motivation Science Matters 1

Part 1 The Truth about Motivation 5

1 Three Scientific Truths 7

2 Motivation Isn't What You Think 17

3 Create Choice 24

4 Create Connection 30

5 Create Competence 37

Part 2 Motivation Is a Skill 43

6 Identify Your Outlook 47

7 Shift Your Outlook 68

8 Reflect on Your Outlook 88

Part 3 What's Stopping You? 109

9 I Can't Shift 113

10 Beware Fatal Distractions 126

11 Work Hazards 139

12 Can People Change? 150

Afterword Ken Blanchard 159

Notes 163

Resources 169

Acknowledgments 170

Index 173

About the Author 177

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