Masterful Marketing: How to Dominate Your Market With a Value-Based Approach

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.

Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the great...