Mastering Decline: Stories and Lessons From a Company Making Profit Against the Odds

by Alain Liebaert

Overview

Compounded by the pandemic-induced economic recession, many companies find themselves operating in declining markets - markets that have no real long-term prospects for growth, and where the demand for certain goods and services are stable at best but are not increasing. Yet, in such an environment, it is not impossible for companies to survive and make profits.

In this book, a former management consultant and current CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation. In doing so, the author highlights key activities that companies in declining markets should focus on in order to secure their future and remain profitable.

Product Details

ISBN-13:	9781911671602
Publisher:	LID Publishing
Publication date:	02/10/2022
Pages:	192
Product dimensions:	6.15(w) x 9.20(h) x 0.50(d)

About the Author

Alain Liebaert is a consultant who specializes in reorganizing companies. Following the death of this father, Alain entered the family business - Liebaert Textiles - and eventually became CEO, where he turned the business around in a declining market. He is based in Belgium.

Table of Contents

Introduction 2

Part 1 Liebaert 10

History of the family and factory 12

Migration to China and European decline 26

Numbers through the decades 38

Looking to the future 44

Family businesses vs others 48

GO or NO GO: stories of extraordinary CEOs 54

Conclusion 60

Part 2 Managing Decline 62

A few initial premises 66

A few initial questions 68

Pilot's emergency checklist: flying for survival 72

1 People 78

2 Product 104

3 Structure 128

4 Money 140

5 Evaluation 144

6 Outside forces 154

Conclusion 162

Glossary 168