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By Tim Jackson, David Shaw

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Overview

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Art, Architecture & Photography Business Art - Fashion, Decorative Arts & Design Marketing & Sales Fashion & Costume Marketing Fashion & Costume - General & Miscellaneous Marketing Products