Mastering Web and Social Media with Content Strategy: A timeless handbook for web professionals

From the bestselling course that has revolutionised the social media strategy of over 700 students comes the most transversal and complete handbook on the subject: lightning tips, unusual techniques and burning advice for achieving online editorial success without trickery or deception.

A timeless manual, functional for every project and platform, for those who want to make content creation a profession.

Table of Contents

1. Follower, Reach, Engagement
Conversations Matter - Stimulating Engagem...