Matrimony, Inc.: From Personal Ads to Swiping Right, a Story of America Looking for Love

Have you ever used a dating app or website? Then you have more in common than you know with lonely homesteaders in eighteenth-century New England. At once heartwarming and heartbreaking, Matrimony, Inc. reveals the unifying thread that weaves its way through not just marriage and relationships over the centuries, but American social history itself: advertising for love. Amazingly, America's first personal ad appeared in the Boston Evening Post as early as 1759. A “person who flatters himsel...