Mattership: Making Donors Feel They Matter

Why do some donors give once, while others become deeply committed champions of a mission?

In Mattership, veteran fundraiser Bill Crouch explores a simple but powerful truth: people are far more likely to give generously and stay engaged when they genuinely feel that they matter.

Too often, fundraising becomes transactional-focused on targets, campaigns, and closing the next gift. But lasting generosity is built on something deeper: meaningful human connection.

Drawing from decades of fundrais...