Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life

by Michael Brenner

Overview

Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck.

Some leaders believe that they need to be mean in order to be effective. Their lack of compassion creates negative relationships that lowers performance and profits!

Michael Brenner's Mean People Suck uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat "mean" in every situation. This insightful guide shows leaders, and employees how more emotional communication increases profits and enhances lives. You'll learn: 

• Why employees are unhappy and the power of empathy to turn things around.
• How organizational charts disengage employees by neglecting the human element.
• Why empathy seems counter-intuitive to success.
• The secrets to a happy, meaningful and impactful career.

If you're ready to enjoy a more gratifying professional and personal life, this book's stories and proven tips will help get you there – even if Mean People Suck.

Product Details

BN ID:	2940163679027
Publisher:	Insider Marketing Publications
Publication date:	10/25/2019
Sold by:	Draft2Digital
Format:	eBook
File size:	5 MB

Table of Contents

INTRODUCTION

My 53 Jobs, the Shocking Decline of Empathy, and the Surprising Secret to Success

CHAPTER 1: YOUR JOB SUCKS

Why I Got Fired, the Illusion Point, and the Key to Stopping Wasted Efforts

CHAPTER 2: YOUR COMPANY SUCKS

The Real Org Chart, the Bullseye, and Larry’s Lost Prediction

CHAPTER 3: YOUR MANAGER SUCKS

Becoming a CEO, Champion Leaders, and the One Question

CHAPTER 4: OUR CUSTOMERS KNOW WE SUCK

Disruption, the Customer Journey,

and Why Customers Don’t Care About Brands

CHAPTER 5: DON’T SUCK

Just Ask Google, What’s in It for Me, and Getting Closer to Customers

CHAPTER 6: EMPATHY WINS

Empathy Makes Us Human, Better Business Results, and the Empathy Series

CHAPTER 7: TELL THE STORY

The Significant Objects Project, Pixar’s Storytelling Formula, and Jill’s Team of Storytellers

CHAPTER 8: SELL THE STORY

The Content Loop, Sell Your Boss on Empathy, and How to Push Back

CHAPTER 9: BE KIND. BE COOL. BE YOU.

5 Tips to Deeper Empathy, Pour Your Fans a Beer, and the Secret to a Happy Life

ENDNOTE BIBLIOGRAPHY

Editorial Reviews

It’s time to eliminate the “brilliant jerk” as a lauded persona in the workplace and Michael Brenner shows us in Mean People Suck that no matter what business you are in, it’s the business of people that matters most.

~ Steve Lucas CEO, Marketo (an Adobe company)

Today I learned a much better way to deal with some of the pain and emotions I’d had built up from bad experiences with clients over the years. Mean people suck helps readers like myself to truly find empathy with people I’ve worked with in the past that haven’t gone as planned. It’s helping me to become a better person. Highly recommended.

~ John Rampton, Entrepreneur and Founder of Calendar.com

"In this book, Michael shares his insight about how marketers develop and leverage empathy to help individuals manage difficult people more successfully. This is a problem that nearly everybody will have at some point during their career and so it's well worth reading to be prepared."

~ Dr. Kimberly A. Whitler, former CMO and Professor of Marketing at UVA's Darden School of Business

"We are living in an era of empathy deficit that's turned our work and our lives upside down. Mean People Suck is the modern manual for treating each other - and yourself - right, and reaping the psychic and real-world rewards. A game changer!"

~ Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

"What sets this book apart is not the typical formulaic growth plan found in so many business books. Rather Brenner taps into something that unites us all . . . humanity! This book needs to be on the desk of every manager, executive, leader and board member no matter if you are for profit or non-profit. Too many companies have lost sight of what makes them work, their people. This book gives me hope that this will soon change."

~ Carlos Hidalgo, CEO; VisumCx & Author of The UnAmerican Dream

Nice people don’t finish last. They finish first. And second, third, fourth, and fifth, too. In today’s workplace, there’s no room for mean anywhere. Michael Brenner imagines a world where more of us embrace that. Wouldn’t that be nice?

~ Jay Acunzo, author, Break the Wheel & podcast host, Unthinkable

"Micheal's book is the must read for today's marketer. Featuring tips on how to use your marketing clout to support your brand growth…"

~ Rena Patel, CMO Kantar

Too often, leaders think being mean and feared is the best way to get what you want. In Mean People Suck, Michael helps us understand that leadership is about putting your people first. And that is the best way to serve yourself and your business.

~ Dave Kerpen, NY Times Bestselling Author of The Art of People and Chairman, Likeable Media

If culture eats strategy for breakfast, this book eats a thousand business books for lunch.

~ Doug Kessler, Creative Director, Co-Founder, Velocity Partners

From the Publisher