Meaning in the Retail Madness: How to be an Essential Retailer

Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products. 'Meaning in the Retail Madness' explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore. It supplies a blueprint for retail's new 'agile organisation, ' its stru...