Meatball Sundae: Is Your Marketing Out of Sync?

Meatball Sundae: Is Your Marketing Out of Sync?

by Seth Godin
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Meatball Sundae: Is Your Marketing Out of Sync? 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
jrsedivy More than 1 year ago
If you are, or planning to, market your product or service on the Internet you have to read this book. Seth Godin is a genius with coming up with memorable analogies, and "Meatball Sundae" is no exception. There are also some great examples here to back up these concepts - which are reinforced sufficiently to have staying power. I have to say that I enjoyed this book much more than "Tribes," however having read "Meatball Sundae" it has given me a deeper appreciation for "Tribes." There are some great concepts in this book with some equally great examples to reinforce these concepts. Although some visuals would have been welcomed, the content is strong enough to stand on it's own. Highly recommended. For a more in-depth review refer to my blog article: "Meatball Sundae Book Review" located at: http://capecodbranding.com/blog/2009/07/31/meatball-sundae-book-review/
RolfDobelli More than 1 year ago
The title of Seth Godin's new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding "New Marketing" techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The "meatball" in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today's evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because "ideas that spread through groups of people are far more powerful than ideas delivered at an individual." He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service.