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Media Economics: Theory and Practice

By Alison Alexander (Editor), James Owers (Editor), Rodney A. Carveth (Editor), C. Ann Hollifield (Editor), Albert N. Greco (Editor)
Hardcover
$235.00
By Alison Alexander (Editor), James Owers (Editor), Rodney A. Carveth (Editor), C. Ann Hollifield (Editor), Albert N. Greco (Editor)
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Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and s...

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ReferenceSocial SciencesBusinessEnglish Language ReferenceMedia & CommunicationsIndustriesConsumer IndustriesEnglish Language Reference - General & MiscellaneousMedia - General & MiscellaneousBroadcasting & Media Industries - General & Miscellaneous