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Media Effects and Society

By Elizabeth M. Perse, Jennifer Lambe
eBook
$94.99
By Elizabeth M. Perse, Jennifer Lambe
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Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opini...

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ReferenceSocial SciencesEnglish Language ReferenceMedia & CommunicationsEnglish Language Reference - General & MiscellaneousMedia - General & MiscellaneousCommunications - General & MiscellaneousMedia - Theory & Philosophy