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Media Engagement: Connecting with Audiences in Media Markets

By Mercedes Medina (Editor), David Kimber (Editor)
eBook
$61.99
By Mercedes Medina (Editor), David Kimber (Editor)
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This book outlines the need for media companies to embrace an audience-centric approach to thrive in today’s fiercely competitive global market.

Chapters in this book cover different media sectors such as audiovisual, news and user-generated content (UGC), media branding and reputation, and include experiences from Europe, Latin America, Asia, the Middle East, and the United States. To enable readers to assess and compare contexts, the book supplements theoretical discussions with real-world...

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Social SciencesMedia & CommunicationsMedia - General & Miscellaneous