Media Management and Live Experience: Sports, Culture, Entertainment and Events

Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media.

Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier Leagu...