In the ever-evolving world of content creation, social media, videos, TV and radio shows, podcasts, vlogs and blogs, and search engine optimization, new media expert Scott Miller has established himself as an authority on maximizing media usage and exposure. He's passionate about teaching entrepreneurs how to leverage media to grow their businesses and increase their reach. In this insightful and impactful book, Scott clears the way for business leaders who are confused by the changing media landscape.
You'll discover how to:
• Utilize content marketing
• Grow your audience
• Understand media trends
• Identify effective content outlets
• Implement digital marketing
• Establish benchmarks
• Measure content campaign success
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About the Author
As a correspondent for The Wall Street Journal and Reuters news agency, Scott Miller spent nearly two decades in Asia and Europe, reporting from more than twenty-five countries. His articles—covering fields as varied as the Japanese economic collapse, the birth of a single European currency, French culinary traditions, and competitive speed knitting—have also appeared in The Washington Post and the Far Eastern Economic Review, among others. He has been a contributor to CNBC and Britain’s Sky News.