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Media Product Portfolios: Issues in Management of Multiple Products and Services

By Robert G. Picard (Editor)
eBook
$67.99
By Robert G. Picard (Editor)
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Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product p...

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