How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age?
Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.
|Publisher:||Oxford University Press|
|Product dimensions:||9.20(w) x 6.10(h) x 1.00(d)|
About the Author
Kirsten Ostherr is an Associate Professor of English at Rice University. She is author of Cinematic Prophylaxis: Globalization and Contagion in the Discourse of World Health.
Table of Contents
Introduction: Medical Ways of Seeing
Chapter One: Visual Education, Health Communication, and Scientific Filmmaking in the Early Twentieth Century
Chapter Two: "The Entire Medical Profession Is Becoming 'Film Conscious'": How Cinema Became Part of Medical Education
Chapter Three: "The Disruption of Medical Education throughout the World": Global Networks for Medical Media in the Postwar Era
Chapter Four: From the Avant-Garde to Experimental Television: Mid-Century Technologies of Medical Perception
Chapter Five: Medical Relevance and Public Relations: How Cinéma Vérité Became the Video News Release
Chapter Six: Medical Reality TV, Social Media, and the Networked Patient
Conclusion: Ten Lessons for the Future of Medical Media