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Meet the Bronies: The Psychology of the Adult My Little Pony Fandom
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In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged--not the pre-teen female demographic earlier versions of the franchise had been created for, but a roughly 80 percent male audience, most of them age 14-24. With this came questions about the nature of the audience who would come to call themselves "bronies." Brony Studies was born.
Approaching the fandom from a perspective of clinical, social and experimental psychology, this study pres...