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Mercedes-Benz. Driven to delight: Estrategias de excelencia en el servicio al cliente
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Esta es la historia de cómo Mercedes Benz supo identificar los deseos, necesidades y sueños de sus clientes.
El plan que ayudó a hacer de Mercedes-Benz una de las organizaciones más efectivas del mundo en el servicio al cliente.
El sólo nombre de Mercedes-Benz hace que te imagines lujo, innovación, calidad y desempeño, pero se necesita algo más que un producto de clase mundial para superar a la competencia. Por eso, los ejecutivos de Mercedes-Benz crearon experiencias únicas para sus clien...
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