Messenger Marketing: Wie Unternehmen WhatsApp & Co erfolgreich fï¿½r Kommunikation und Kundenservice nutzen | Barnes & Noble®

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By Matthias Mehner

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Overview

Dieser Leitfaden zeigt Ihnen, wie Sie Messenger-Dienste für Kommunikationsziele im Unternehmen erfolgreich einsetzen können. Sie erhalten gebündelt praxiserprobtes Wissen zu den Einsatzmöglichkeiten der verschiedenen Messenger. Erfahren Sie alles über den Weg zur richtigen Strategie, die relevanten Kennzahlen, ROI-Optimierung, die DSGVO-konforme Umsetzung und vieles mehr – anschaulich dargestellt anhand von realen Beispielen aus verschiedensten Branchen.
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