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Microeconomics: A Simple Introduction

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Microeconomics: A Simple Introduction offers an accessible guide to the central principles and ideas of microeconomics, with over 50 diagrams included to illustrate the analysis.

Understand opportunity cost, diminishing returns, demand and supply, the market equilibrium, market failure, adverse selection and moral hazard. Learn how to calculate price and income elasticities.

Consumer theory explores budget constraints, indifference curves, marginal rate of substitution, utility maximization, ...